Mobility as A Service: MaaS Alliance Plenary Meeting

Mobility-as-a-Service (MaaS) has rapidly gained acceptance in Europe. Pioneering MaaS projects have been launched in cities such as Annemasse, Angers, Antwerp, Berlin, Birmingham, Dusseldorf, Gothenburg, Helsinki, Madrid, Manchester, Paris, Stockholm and Vienna in the past two years.

To accelerate the implementation of MaaS, the European Commission has launched three projects — MyCorridor, iMOVE and MaaS EU – under the EU Horizon 2020 programme. Going forward, the market size of MaaS is expected to increase at a compound annual growth rate of 35-40 per cent by 2025. Nearly three-fourth of this growth will be driven by cities in Western Europe. It is expected that MaaS will include not only public transport and private mobility service providers but also parking, electric vehicle charging, road toll collection, services at stations and other value-added services.

While MaaS presents opportunities to create a user-centric experience through transport behaviour analysis, there are concerns about data sharing and privacy. There are also questions on who should drive the integration of mobility options and value-added services – a private integrator or the transport authority. These concerns need to be resolved if the anticipated growth has to be achieved.

To learn about MaaS applications, discuss these developments and explore opportunities, Global Mass Transit is organising a conference on Mobility-as-a-Service in Europe: Plans and Opportunities; Technology and Solutions on March 18-19, 2020 at the InterContinental Amstel in Amsterdam.

Key issues to be explored:

• Concept of MaaS, deployment of MaaS and benefits to users and transit agencies 
• Preconditions to a successful deployment of MaaS solutions
• Transitioning from trials and pilots to full operations across the city
• Experiences and future plans of European cities 
• European Commission’s role in the implementation of MaaS
• Key emerging trends and future outlook
• Business models and market uptake strategies
• Pricing of MaaS solutions
• Integrating public transit with taxis, car-sharing schemes and new mobility solutions
• Data generation, data sharing, data analysis and privacy
• Impact on transit ticketing and fare collection systems
• Role of account-based ticketing (ABT) and open payments in the growth of MaaS 
• Legal and regulatory challenges
• Impact of MaaS on ridership, capacity, revenues and farebox collection 
• Role of transportation providers, software providers and infrastructure managers 
• Role of blockchain in addressing MaaS complexities